Betfred Super League interim chairman and Huddersfield Giants owner Ken Davy is delighted Sky have decided to extend their broadcast deal with Rugby League’s top division for another two years.
The broadcaster has had a partnership with the Super League for the past 28 years. This new agreement means Sky will show 66 live games exclusively per season. This includes the Dacia Magic Weekend, play-offs and the Betfred Super League Grand Final.
On the new deal Mr Davy said: “It’s great to be able to extend our excellent partnership with Sky Sports.
“Sky has been with us from the start of the competition, back in 1996, and is now an integral part of the Betfred Super League family. Together our partnership has seen the Betfred Super League achieve record viewing figures in recent years.
“We’ve worked closely throughout the current pandemic and every step of the way Sky has been immensely supportive. Together we have managed to give fans an exceptional amount of coverage during these unprecedented times.
“We’re truly grateful for Sky Sports’ comprehensive Betfred Super League coverage, capturing so many iconic moments for over 25 years. Their coverage of Jack Welsby’s unbelievable last-minute try to win the 2020 Betfred Super League Grand Final for St Helens will remain in the memory of fans for many years to come.
“Super League looks forward to working with Sky Sports on the exciting free-to-air opportunity, growing our audience and allowing more fans than ever before to see our great game.”
As well as the Betfred Super League being as exciting as ever, the whole of the UK can look forward to the Rugby League World Cup coming to these shores in the autumn.
Mr Davy is looking forward to it and believes England can win it. He said: “It’s the honesty and integrity of the players that people love and we are very proud of it in our sport.
“We have the Rugby League World Cup coming to the UK later this year. Let’s hope we (England) can win the World Cup, I’m sure we can.
“It has to be said that NRL in Australia has dominated the game in recent years and that is something we want to break. This deal with Sky will help towards that.”