Huddersfield-born denim artist Ian Berry is to create a new piece of art for World Environment Day in June.

Ian has teamed up with Canary Wharf in London to set up a Swap Station, a clothes donation bank where shoppers swap their old clothes for shopping vouchers.

Ian will then transform the donated jeans, jackets and accessories into an exclusive new piece of art to be displayed in the Jubilee Place shopping mall. It will be unveiled to coincide with World Environment Day on Sunday June 5.

The Swap Station is open until Wednesday April 27 and swappers will be rewarded with a voucher redeemable at selected stores across Canary Wharf.

Any clothes not used for the new artwork will be donated to Love Not Landfill, a non-profit campaign to encourage fast fashion fans to buy second-hand, swap, recycle and give to charity.

More than 300,000 tonnes of clothing end up in landfill each year in the UK and much could be re-worn or recycled.

Ian Berry and his Denim Legends artwork

Netherton-born Ian, who attended Newsome High School and Greenhead College, is world renowned for his work turning old denim into striking visualisations, notably creating celebrity portraits including Debbie Harry and Georgio Armani.

He is known for intricate works depicting real life in collections including Behind Closed Doors and My Beautiful Launderette in 2016 and Hotel California in 2019.

Ian, who now lives in London not far from Canary Wharf, said: “It’s brilliant to be working on a project which combines art, sustainability and the local community.

“Recycling denim is a fantastic medium for seeing the world and creating a piece from the donated clothes is extremely exciting. I strongly encourage the public to donate any unwanted clothing and watch their items be transformed into art.”