Huddersfield-based Wild PR has been appointed by fast-growing London-based healthcare management consultancy Acumentice to boost brand awareness and growth.

Established in 2014, Acumentice advises and supports the NHS with innovative systems and solutions.

The team works in partnership with NHS organisations, at Integrated Care System and provider level, across secondary care, primary care and mental health.

In particular, their expertise includes operational efficiencies, data analytics, digital transformation and whole system improvement to help transform patient journeys and improve waiting times. 

Unique to competitors, Acumentice’s consulting team comprises previous NHS leaders and senior management staff, all with first-hand frontline experience in managing the unique challenges of the NHS.

Wild PR will deliver traditional and digital PR activity to support Acumentice’s ambitions of achieving further growth by building visibility and credibility online and in key industry sectors.

This appointment marks the continuation of a professional relationship between Acumentice and Wild PR. Founders and managing directors of each business, Karina Malhotra and Katrina Cliffe, met during their participation in the Goldman Sachs 10K Small Business UK programme earlier this year. 

Karina Malhotra said: “Investing in marketing activity and improving our brand awareness has become one of our top priorities as a business.

“With many of our projects based in London and the South East, we want to ensure our work is recognised throughout the country.

“We’re excited to kick off work with the Wild PR team. Their shared ideas show great potential, and we look forward to seeing results come to life.”

Katrina Cliffe, of Wild PR, said: “We are delighted to welcome Acumentice as a client. Having met Karina during Cohort 16 of the Goldman Sachs programme, she demonstrated a real passion for her business and the value it adds, not only to service providers but the general public too.

“With hospital waiting times, innovations in healthcare and the after-effects of Covid such prominent topics in the news agenda, it creates an ideal opportunity to highlight the work Acumentice does and how it can benefit NHS organisations and patients across the country.”

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