Cleaning company Monty Miracle found new markets following the completion of a 12-week government-backed management course at the University of Huddersfield.

Specialising in providing top-quality patio and driveway cleaning products designed for both domestic and trade applications, associate director of Monty Miracle, Peter Beaumont, participated in Huddersfield Business School’s Help to Grow programme when he felt the time was right to propel his organisation into expansion and growth.

The Help to Grow programme is a 12-week government-backed management course designed to support senior managers of small and medium-sized businesses to boost their business performance, resilience and long-term growth.

Peter, who took part in 12 modules on Huddersfield Business School’s Help to Grow programme, said: “The marketing module has been a particularly huge help. Since completing the Help to Grow programme, we’ve been concentrating on marketing, and we’ve seen a huge uplift in growth off the back of this.

“The marketing module showed me a different way to approach things, particularly social media. People need to see our product in action to see how good it is – the reaction we’ve had to our video content has been dramatic – we’ve seen a 362% increase in growth already this year.”

Since implementing a digital marketing strategy off the back of insights gained from the marketing module, Monty Miracle has gained 120,000 TikTok followers in three months and, as a result, established a TikTok shop to take advantage of its new audience.

Peter added: “We are looking at recruiting new staff within our digital marketing team and have already recruited a head of sales to develop and nurture leads.

“This role has enabled us to start working with football clubs to supply our products. Additionally, we have been named one of the 2023 SME UK Enterprise Award winners!”

Stella Bowdell, Help to Grow Programme lead, said: “It’s always such a delight to hear the success stories of businesses who have participated in our programme.

“We’re really proud to have a dedicated team that helps deliver the course, and it’s great when we see their hard work come to fruition through the growth of the businesses we’ve mentored.

“Mid-September, we welcomed our fifth cohort, and look forward to welcoming our sixth cohort in February 2024.”

If you’re interested in learning more about Huddersfield Business School’s Help to Grow programme and you’d like to find out about how to join future cohorts, please visit: