Huddersfield-based marketing consultancy, We Are Circle, is celebrating a raft of new business wins and has been appointed by Sheards Accountancy and the Walker Singleton Group to help them both with marketing strategy, brand transformation and growth.
The strategic marketing company was set up in 2009 by Laura Pegg who acts as an outsourced marketing director and delivers every aspect of marketing for her clients.
We Are Circle were appointed by Sheards Accountancy after a change of direction in their marketing goals. Sheards have been a well-established firm in Huddersfield for almost 120 years but feel it is now time for them to scale even further and stand out in the market.
Carolyn Atkinson, director at Sheards Accountancy, said: “We have emerged out of the last two years stronger than ever but feel now is the right time to really invest in our brand strategy.
“We have a very strong client base but want to serve them even better and look at growing the business even further.
“Laura impressed us with her professional pitch, and we feel the work we are doing with her, which includes customer research, will establish a much stronger perception of what makes us unique.”
Although Walker Singleton traces its history back to 1889 and prides itself as being recognised as one of the leading authorities in commercial and residential property, they are looking to understand customer perceptions and really scale and elevate their businesses which includes Walker Singleton Commercial, Walker Singleton Residential, Charnock Bates and Hanson.
Ryan Barker, director at Walker Singleton, said: “We have ambitious growth plans across our businesses for the next five-10 years and wanted to get We Are Circle on board to help us achieve them.
“Laura has a wealth of experience across all sectors but we were particularly impressed with the work she has done within the property sector.”
The appointments mark a period of growth for We Are Circle. Laura created the marketing consultancy following a corporate career which saw her become a marketing manager at 24 and a marketing director by 27.
She is also a chartered marketer and has worked for companies as diverse as Reuters and Holmfirth-based CragRats. She has clients in the property, health and professional services sectors.
Laura said: “I am very excited to be working with two very well-known and established local businesses that I admire.
“With the benefit of customer insight and a solid marketing strategy they will be able to attract, convert and retain more clients and scale their businesses.
“I am excited to see what we can do through their marketing transformations in the coming months.”