Into the Spotlight, sponsored by Huddersfield-based Scriba PR, is a weekly feature which highlights some great businesses. This week we feature Huddersfield-based See It Now Group which does some great work to support charities and good causes and has recently rebranded.

See It Now Sports has rebranded as See It Now Group in a bid to deliver greater value to charities and events companies.

Founded in 2009, See it Now Group is a market-leading provider of fundraising auction services and event management solutions to the charity, sporting and corporate sectors.

The Huddersfield-based company helps charitable organisations, event organisers and corporate businesses raise money for good causes by organising auctions and supplying prizes such as holidays, hospitality days, experiences, artwork and signed memorabilia.

Working directly with charities such as The Jo Cox Foundation, The Howarth Foundation, Age UK, The Laura Crane Trust and Forget Me Not, as well as sporting institutions such as Huddersfield Town, Leeds United, Middlesbrough FC and Halifax Town, See It Now Group’s reach goes well beyond professional sport.

The rebrand aims to highlight the good work they do outside sports in a bid to help more institutions raise much-needed funds.


James Beattie, managing director, said: “We have great connections with sports clubs all over the country and a reputation as one of the leading suppliers of sports memorabilia in the UK.

“As well as continuing to support the fundraising efforts of sporting institutions, we want to broaden our appeal to organisations outside of sports.

“We have done events outside of sport for years, particularly working with charity ball organisers, so we felt the time was right time to change the name.

“One of the key reasons has been how the events space has developed since the pandemic. People are beginning to get together again in large groups after a turbulent time and the hospitality and events sector is bouncing back strongly.

“Postponed events have been re-arranged for this year and next, and we want to take our successful fundraising model to more people to help them meet their fundraising targets.

“We do this by offering events management and risk-free silent auctions, that need no capital investment from the organiser. Coupled with our industry-leading auction prizes, we are able to generate significant hassle-free additional revenue for charities whilst ensuring everyone who attends the events has a great time.”