Huddersfield landmarks like you’ve never seen them before will be popping up around Huddersfield town centre throughout August.
Emley Moor TV mast, Victoria Tower at Castle Hill and the John Smith’s Stadium have been re-created in Lego as part of this summer’s Huddersfield Lego Trail.
The Lego trail, brought to you by Huddersfield BID, the town’s Business Improvement District, returns for the third year and it promises to be better than ever.
14 brilliant Lego models have been specially created and will be placed in shops and businesses around the town centre.
The fun trail runs from 1st to 31st August, it’s completely free to take part and there’s a prize for everyone who checks in at all 14 locations. There are also three chances to win £50-worth of Lego too!
Huddersfield BID Manager Sam Sharp said: “In a short space of time Huddersfield Lego Trail has become a much-loved part of the summer holidays for many families.
“The kids love the Lego models and the challenge of finding them. For parents and grown-ups it’s something that the family can do all together and, better still, it’s completely free!
“Family budgets are stretched right now and this is a fun activity that doesn’t cost a penny – there’s also a great little prize at the end of it, which kids will love.”
Emley Moor mast, Victoria Tower and the John Smith’s Stadium look amazing in Lego. Other displays include Ninjago City Gardens, Jurassic World and new for this year, the Harry Potter Hogwarts Castle, all of which have been carefully built by the Huddersfield BID team.
To take part in Lego Trail 2023, download the free LoyalFree app and follow the trail, at each location, scan the QR code found near the till point.
Once participants have scanned all 14 QR codes there will be a prize waiting at the 14th and final location, Huddersfield BID’s Hello Huddersfield! shop.
Everyone who completes the trail will be automatically entered into a free prize draw to win £50-worth of Lego.
Also, along the trail there are two Selfie Spots and anyone who takes a photo with the Lego model at either of the two locations and tags @huddersfieldbid and @hellohuddersfield on social media will be entered into the second prize draw to win £50-worth of Lego.
At the last stop, the Hello Huddersfield! shop, there is a third prize draw – a ‘Guess How Many Lego Bricks’ competition with another chance to win £50-worth of Lego!
Huddersfield BID is a non-profit, levy-payer-funded organisation which promotes Huddersfield town centre and brings in thousands of extra visitors every year.
BID Manager Sam Sharp added: “Huddersfield Lego Trail is great for bringing people into the town centre, many of whom haven’t come into town for a while.
“We hear from parents and carers all the time that they’ve found parts of the town centre that they didn’t know existed so we know the trail reaches the parts many people never reach.
“It’s great for families to get out and explore their town and it’s great for shops and businesses because new people will be discovering them for the first time.
“Our statistics from the LoyalFree app show that 82.3% of groups visit other shops and businesses, over and above those on the trail, and that 5% visit more than 10 other businesses. The Lego trail brings people in and encourages them to spend local and maybe have a bite to eat, which is brilliant for the town centre economy.”
If you are taking part this August, please be aware of shop opening times to avoid disappointment.
One winner will be randomly selected from each prize draw and the three winners will be notified by September 30th.