Huddersfield-based direct mail provider Propack has produced its 50 millionth piece of Ethical Mail since launching its Ethical Mail postage brand five years ago. The brand aims to provide ethically sourced, sustainable postage options for its clients.
Following the firm’s successful accreditations for Environmental Management (ISO14001) and the Forestry Stewardship Council, the Intellectual Property Office granted Propack 10 years of exclusive use of the Ethical Mail brand and logo.
Since its launch, Ethical Mail has been adopted by a range of leading client firms including AutoTrader, Parkinsons’ UK and Sue Ryder.
The Ethical Mail brand supports clients with access to sustainable paper supplies, an eco-friendly factory, fair supply chains and a partnership scheme with the Woodland Trust, making all Ethical Mail mailings carbon neutral.
Managing director of Propack, Jason Clough, said: “I am so proud of our Ethical Mail offering and the progress our team has made over the last five years.
“Ethical Mail was born out of our desire and drive to be a fair, sustainable and ethical business. We are big believers of continuous improvement and are always exploring new avenues to improve our workflows, equipment and supply chains.
“Since 2018, we have created over 14,000 square metres of new native woodland in the UK – the equivalent of 70 tennis courts – to remove 543,150kg of carbon dioxide from the atmosphere.
“None of this would have been possible without our clients, who have been incredibly receptive to the brand.
“Clients across all sectors take great pride in displaying the Ethical Mail logo on their mailings and are always keen to learn more about the brand.
“Ethical Mail has seen particular growth in the charity sector over recent years, however this is now filtering through to a wide range of consumer-based brands.”
Liz Thomas, head of individual giving at Farm Africa, added: “We opted for Propack’s Ethical Mail offering to support our fundraising activities as the ethics and values behind the scheme align perfectly with our own.
“Being associated with the Ethical Mail brand, and displaying its logo alongside our own, highlights to our supporters that we are serious about our ethics in everything that we do. We want to be bold and have an impact, promoting sustainable practices in all aspects of our organisation.
“Working with a partner like Propack aligns with our vision of building the resilience of rural communities in eastern Africa.”
Propack is the leading provider of technology-led print and direct mail solutions, creating innovative campaigns for its clients.
Its customer base covers both B2C and B2B, while sector specialisms include retail, charity, travel and automotive.
Its current client list includes global household brands like Moonpig, Mercedes Benz and Travis Perkins.