Huddersfield Business Improvement District (BID) has appointed Beanie Media to handle its digital marketing.

Huddersfield BID, a town centre not-for-profit organisation, first appointed Beanie Media in February 2021 to manage the content development, scheduling and audience engagement of its sub brand Hello Huddersfield.

From November 1, Beanie Media will create, develop and manage all aspects of marketing for Huddersfield BID and Hello Huddersfield to ensure that a consistent message and accurate information is being distributed to local businesses and residents in the town.

A key focus for Beanie Media will be using social media to promote the town centre in a positive light, and to encourage local spending. The agency will also ensure the Hello Huddersfield and Huddersfield BID websites are up-to-date and relevant.

Commenting on the appointment, BID manager Sam Sharp said: “We are so excited to be working with Beanie Media, who will now manage all of the marketing and PR for Huddersfield BID; bringing huge changes and improvements to how we communicate with our levy payers and stakeholders.

“Huddersfield BID have a lot planned for the next year and having a professional company like Beanie Media on board will present Huddersfield to the world, in a positive way, showcasing all that it has to offer.”

Melissa Roberts, managing director of Huddersfield-based Beanie Media, added: “After an exciting six months working on the Hello Huddersfield account, we are thrilled to be strengthening our partnership with Huddersfield BID, to work closely with Sam and her team to effectively promote initiatives that bring liveliness, accessibility, safety and fun to the town centre.

“Huddersfield BID has some amazing projects in the pipeline and it’s our job to make sure as many people in Huddersfield and the surrounding areas know about them so that they can benefit from them and introduce new footfall into the town centre.”