Unity Plus, a leading Yorkshire-based staffing solutions provider for health and social care service providers, has appointed Wild PR to support its growth plans.
By increasing the number of hours of care delivered across the region, Unity Plus aims to provide more people and care providers with the highest quality support.
Established in 2019, Unity Plus places temporary and permanent healthcare assistants, senior care assistants, and nurses in a wide range of settings, including private homes, care homes, nursing homes, and hospitals across the UK. The company also provides temporary cover for maternity leave or sickness absence.
To support the healthcare organisation in reaching its year-on-year growth target of increasing healthcare worker intake and delivering 10,000 hours of care per week, Wild PR will implement a bespoke integrated marketing and PR strategy.
This strategy will aim to raise brand awareness, drive high-quality and relevant online visibility and traffic, and amplify the quality of the organisation’s employees and services, while keeping Unity’s strict adherence to industry regulations and standards in mind.
By prioritising regulation and quality, Wild PR aims to differentiate the organisation from others that may prioritise volume over standards, attracting health and social care professionals and clients who value excellence and reliability.
CEO at Unity Plus, Ross Hodgson, said: “As we strive towards our ambitious growth plans and look to refine how we communicate our quality service to healthcare providers across the UK, we recognised that strengthening our marketing and PR efforts is crucial to reaching these goals.
“After exploring various agencies, we felt Wild PR aligned best with our values. The team has already worked hard to deeply understand Unity Plus, including our service offering, team and client base.
“In the healthcare industry, it’s crucial to partner with an organisation that comprehends the importance of our work and communicates it clearly and carefully across channels.
“Wild PR’s commitment to emphasising our dedication to quality and regulatory compliance reassures us they’re the right partner to uphold our standards and help us achieve our objectives.”
Kayleigh Morgan, senior account manager at Wild PR, said: “We’re thrilled to have Unity Plus on board, and we look forward to helping them achieve their goals and supporting their mission within the health and social care industries.”
Founded in Huddersfield, Wild PR specialises in developing impactful PR campaigns and identifying tactics to achieve the best possible results through a mix of traditional and digital PR, SEO-focused content creation and social media. It works with a range of clients across various sectors.
