Alisdair Straughan – a former marketing agency managing partner – has set up his own brand strategy agency.
Formerly of West Yorkshire-based Fantastic Media, Alisdair has established Paladin Marketing with a focus on working with SMEs in the North.
Alisdair started his career at Huddersfield Town where he was press officer before being promoted to head of communications under former commercial director Sean Jarvis. He left in 2010 to take up a position with Emirates Airline Rugby Sevens in Dubai.
Alisdair has worked in the UK and the Middle East with brands such as Emirates Airline, McLaren Automotive and Manchester-based Maximuscle and is experienced in developing brand strategies across a range of sectors from manufacturing and professional services to sport and retail.
Paladin works across a range of sectors, partnering with business owners and in-house marketing teams.
Drawing on in-house and external expertise they develop strategies that help grow businesses by combining lead generation and brand building campaigns that are delivered across a range of offline and digital marketing channels.
Alisdair said: “We believe in clear brand strategy and great creativity as the foundation for growth. These are the primary tools to engage people. They spark change, challenge the status quo and help businesses go beyond awareness of who they are and what they do. It drives them forward with purpose and belief.
“Our approach is an analytical one combined with experience and good, old common-sense. Having understood the challenges and business objectives and by researching the market, the audience, and the competition, we are able to pin-point and make the most of opportunities.
“We’re already working with a number of SMEs – both B2B and D2C – opening their eyes to what’s possible and we’re very much looking forward to what the future holds.”
