Direct mail specialist Propack launches bespoke virtual gifts solution for charities

Huddersfield-based Propack has launched a bespoke virtual gifts platform, specifically for the third sector.

The offering is being rolled out as a customisable solution for charities following its success with Centrepoint’s Christmas campaign last year, which raised circa £367k, a £67k increase on the same campaign from the previous year.  

Propack, a trusted partner to several third sector organisations including Plan International UK, Sue Ryder and Parkinsons’ UK, has developed the solution to help other third sector organisations capitalise on the additional revenue stream the platform provides through the creation of fully personalised greeting cards and gifts specific to each charity.

Managing director of Propack, Jason Clough, said: “I am incredibly proud of my team for delivering such incredible results for Centrepoint and hope that we can help other organisations to do the same.

“Many charities will be planning their Christmas campaigns at the moment and virtual gift programmes can be exceptionally valuable for the third sector, both in terms of financial benefit and brand awareness.

“Our team has worked hard to develop this solution following a full programme of analysis and UX testing, resulting in the integration of personalised messaging, digital variable print, the introduction of specifically designed order forms and production of a designed suite of greeting cards.”

A representative from Centrepoint said: “Some great news on the Virtual Gifts front – we’ve achieved a grand total of £367,000 (compared to £301,000 last year) making it the most successful VG campaign to date which is fantastic. Our average gift was also a lot higher (£68 vs £52).

“Thanks again to Propack for all their help on this campaign – brilliant job all round!”

Propack produces in excess of 25 million technology-led print and direct mail packs per year, working with a range of both B2C and B2B clients, with sector specialisms in retail, charity, travel and automotive. Its current client list includes global household brands like Moonpig, Mercedes Benz and KCOM.