Huddersfield-based chartered accountants and financial planners, Simpson Wood, has celebrated its 140th anniversary and is looking to the future with a brand-new look and feel.
Founded in 1880 Simpson Wood, which has a head office in Huddersfield and an office in Leeds, has undergone a brand refresh designed to modernise the business and help communicate more clearly how its advice and support can benefit its clients.
After being delayed for 24 months due to Covid, the event took place at Huddersfield’s John Smith’s Stadium in what was a double celebration for Simpson Wood. Not only were they celebrating 140 years as one of the region’s leading accountancy firms, but also 20 years since incorporating financial planning as part of its services.
Simpson Wood offers a range of financial advice and support for businesses and individuals. Their strength lies in the breadth of internal knowledge across all aspects of business and personal finances that enables them to analyse and suggest opportunities.
This synergy across internal departments and the resulting financial Inspiration, along with clarity of advice, make up Simpson Wood’s brand values.
Simply, they help businesses and individuals make the most of their money; articulated in the rebrand’s strapline as providing ‘Financial Freedom.’
The rebrand by Huddersfield-based brand and marketing agency Paladin Marketing has been rolled out online and offline and includes a new website, brochures and building signage.
The rebrand is in line with the firm’s desire to raise awareness of their services across the region and follows a strategic partnership with Huddersfield Town Football Club earlier this year.
Audit and accounts director Danny McAllister said: “Whilst our values have changed very little over the years, our vision has become far clearer and our rebrand is important and an acknowledgement of how much our firm has developed in recent years.
“Our journey and development has come on the back of a great deal of investment, represented by both time and money.
“Investment in our team, investment in our building and investment in our services and offering. This is what has allowed us to develop and to achieve the growth we have, our rebranding is simply the next step on that journey.”
