More than 200 businesses have signed up to the West Yorkshire Good Growth Programme and the current round is now fully subscribed.
To find out more, please register your interest on the website and stay connected for updates at www.wygoodgrowth.co.uk
Here Huddersfield-based business PROGRESS PACKAGING explains how the initiative has helped them on the road to success!
Huddersfield-based Progress Packaging, a standout name in the packaging industry, is redefining business success through its unwavering commitment to sustainability and innovative design.
As a company that collaborates with top designers and luxury brands worldwide, Progress Packaging has crafted a niche by producing packaging solutions that not only capture creative visions but also push the boundaries of commercial viability and environmental responsibility.
Being both a B Corp™ certified and B Corp™ Beauty Coalition company the business is proudly committed to positive change and minimising its environmental impact.
Progress Packaging has significantly enhanced its market visibility with the timely launch of its innovative V-Form range in summer 2024.
This initiative has firmly established the company as a leader in sustainable packaging solutions, displaying its commitment to eco-friendly practices.
Participation in the West Yorkshire Good Growth Programme has been instrumental in the successful rollout of the V-Form range, marking a major step towards achieving sustainability goals.
Expert advice from the programme has been pivotal in refining both product development and marketing strategies.
Lisa Lister, an external marketing expert, provided critical insights that not only shaped the launch strategy but also opened up new market opportunities.
Additionally, the introduction of a new senior-level Business Development Manager role has been key in extending the reach of their sustainable products into wider markets.
Gill Burns, Director at Progress Packaging Ltd, said: “The Good Growth Programme has been excellent for Progress Packaging. By having a marketing expert work with us we have been able to get the strategies in place to make the best success of our new product range.
“Without the GGP there may have been elements to the process that we would have missed which could have had a detrimental impact on the launch. £500 for 28 hours of an expert coach, bespoke for your business needs is such exceptional value for money, it seems too good to be true.
“The masterclasses were extremely useful and interesting as well which was an added bonus for me in my business.”
True to its core values, Progress has laid out ambitious goals to drastically reduce its water and energy usage, reinforcing its pledge to sustainability.
These efforts are in line with the insights gathered from structural analyses by DCS Leeds, and the company are now in a position to focus on greener operational practices, while still maintaining the same excellent service for their clients.
Reflecting on the journey, Progress Packaging cherishes the external expertise received, equating it to having an in-house marketing guru.
The company highly recommends the West Yorkshire Good Growth Programme to other businesses, citing the exceptional value of investing in expert coaching and the additional benefits of engaging masterclasses that have markedly enhanced their business operations.
Lucy Pimblott, Client Manager at West Yorkshire Good Growth Programme, said: “It’s been an absolute pleasure to be in a position to facilitate the coaching support that has enabled Progress Packaging to achieve their ambitious goals as part of the Good Growth Programme.
“As a B Corp certified company who are also B Corp Beauty Coalition certified, it’s encouraging that the team at Progress Packaging are continually looking to develop their product offering to ensure their sustainability goals are achieved and that a wider audience has access to their excellent products and service.
“As a Client Manager, it’s so rewarding to see such remarkable things being achieved by our local SMEs.”
Progress Packaging’s story is a beacon for other enterprises aiming to blend sustainability with business expansion.
The company’s trajectory through the Good Growth Programme demonstrates the transformative impact of expert advice and deliberate strategic planning in realising business growth and environmental stewardship.
This narrative of innovation, strategic growth and sustainability positions Progress Packaging as a pioneering force within the packaging industry, inspiring a wave of eco-conscious business practices across the sector.
To find out more about the West Yorkshire Growth Programme go to www.wygoodgrowth.co.uk.
This is sponsored content kindly supported by the West Yorkshire Good Growth Programme.
How joining the West Yorkshire Good Growth Programme can help your business grow
