Huddersfield-based creative consultancy SHARP has been appointed lead agency for Magnet Kitchens.
The full-service kitchen company, founded over 100 years ago in Bingley, wants to work with a Northern-based agency to help reflect its roots and future new direction.
Richard Sharp, creative director and co-founder of SHARP, said: “This is an exciting time for Magnet, and we are delighted that we can partner with them to support their growth plans.
“Magnet is a household name, established over 100 years ago, with a brilliant reputation for quality and design, and we are really looking forward to developing a powerful brand with them.”
Magnet’s head of marketing, Scott Ward, said: “As we move into an ambitious phase at Magnet, it was quickly clear that SHARP can leverage their expertise to drive our brand message forward.
“We were keen to utilise their unique ‘Co-Create by SHARP’ approach to engage with our audience to ensure we deliver insight-rich creative for our brand and campaigns.”
