Huddersfield-based basketball team West Yorkshire Hawks aim to soar to new heights after sealing a partnership with Paladin Marketing.

The Hawks are the latest addition to Huddersfield’s thriving sports scene and are gearing up to make a splash in the National League.

Huddersfield-based Paladin Marketing is renowned for its innovative and results-driven marketing solutions.

With a history of success in enhancing brands across various industries, they continue to apply their expertise to the world of sports.

Paladin’s areas of expertise include digital marketing, branding and sponsorship. They work directly with brands in Yorkshire and London, as well as white labelling their digital services for other UK-based agencies.

This partnership signifies more than just a sponsorship deal; it’s a commitment to excellence, teamwork and community engagement.

Hawks’ co-founder Mark Mills said: “We are thrilled to be working with Paladin Marketing. Their reputation for creative marketing strategies and their passion for the region’s sports scene align perfectly with our vision for the team. Together, we aim to make a lasting impact on our community, both on and off the court.”

Alisdair Straughan, MD of Paladin Marketing, expressed excitement about the collaboration, saying: “Partnering with the Hawks is an incredible opportunity for us.

“We see this as a chance to work with and support the growth of basketball in the region, which we believe will have a huge positive impact on the community we are so proud to be a part of.”

West Yorkshire Hawks have players from across Huddersfield and the wider West Yorkshire area and are playing in NBL Division 3 (North).