Huddersfield-based Paladin Marketing will help drive the growth of automotive specialist AMT Auto.

Established in 1995, AMT Auto is undergoing a period of rapid growth and has ambitions to be one of the leading vehicle solutions brands in the UK.

The Leeds-based company prides itself on having a vehicle solution for everyone, offering a range of services from rent, lease, buying and selling, subscription and insurance. 

The company is heavily involved in sport in Yorkshire and has partnerships with Leeds United, Leeds Rhinos, Yorkshire County Cricket Club, Huddersfield Town and the Huddersfield Giants.

Paladin’s remit covers all aspects of digital marketing and brand strategy for AMT Auto. Working with AMT’s internal marketing team, Paladin’s core task will be driving awareness and enquiries across all of their six business divisions and helping AMT develop best-in-class solutions for B2B and B2C clients.

General manager Ben Roberts said: “Paladin had previously done some project work with us and everyone I spoke to had nothing but positive things to say about them.

“We asked them to pitch and I was blown away with the depth and clarity of their proposal and I am very much looking forward to seeing what we can achieve together.” 

Paladin MD Alisdair Straughan said: “We are delighted to be working with AMT. To be working with a business with drive and ambition to transform their industry is very exciting and I’m looking forward to helping them on that journey.”