Marketing agency Fantastic has been appointed by Huddersfield Giants to help deliver the club’s long-term vision of becoming a major force on and off the field.

The agency will work with the club through to 2030, providing strategic guidance as the Giants prepare for a new era, including a planned move to a purpose-built stadium.

The partnership will see Fantastic collaborate closely with the club to develop a bold, future-facing business and marketing strategy, underpinned by a deep understanding of the club, its supporters and its long-term objectives.

Central to the approach is Fantastic’s INSIGHT programme, an evidence-led strategic approach designed to reveal the core drivers of a business and translate them into a tailored, data-driven marketing plan.

Through its specialist sports marketing division, Fantastic works with clubs, governing bodies, athletes and rights holders across multiple sports, helping to improve fan sentiment, strengthen brand equity and unlock new commercial opportunities.

Speaking about the new partnership, Fantastic’s CEO Andy Hobson said: “Rugby League clubs are some of the most important cultural institutions in the communities they serve.

“They represent civic pride, identity and belonging, yet too often clubs under-estimate the role brand plays in winning the hearts and minds of fans, partners and investors.

“The most forward-thinking clubs are the ones willing to truly understand what makes them unique and use that to shape their future.

“The newly demonstrated ambition and energy at Huddersfield Giants is aimed at doing exactly that, as they build towards an exciting new era.”

Managing director of Huddersfield Giants, Richard Thewlis, said: “We have engaged Fantastic Media to advise and deliver a bold business and marketing strategy as part of our vision to establish the Giants as a major force in world rugby, alongside our move to a brand new stadium by 2030.

“This partnership demonstrates our ambition and is an indication of all that is going on behind the scenes.

“At the heart of this is our fans. We want to re-ignite the identity that makes people fall in love with the club again and make everyone proud to say they support the Giants.”