Edinburgh-based spirits company, Stravaig Spirits, has appointed PR and communications specialists Wild PR to drive PR activity following the launch of their single malt whiskies, which come under the brand name Tri Carragh.  

Established in 2021, Stravaig Spirits specialises in Scotch whisky, casks and project management for all bottling services. Services also include bespoke whisky-tasting sessions for domestic and corporate events.

The Huddersfield-based agency’s objective is to drive brand awareness and increase online visibility for the whisky connoisseurs while promoting its new product range. To achieve results, Wild PR will implement a bespoke and purposeful communications strategy to increase online credibility for the Scottish brand.

Wild PR works with clients across a number of sectors but predominantly in the e-commerce, professional services and manufacturing industries with their client portfolio consisting of Dragonfly Products, Specialist Glass Products, BPI Auctions, The Kid Collective, and Heald, among others.

The strategic agency specialises in traditional and digital PR, social media and SEO-focused content creation to tell their clients’ stories, raise brand profile and increase visibility.

Katrina Cliffe and her team at Wild PR

Commenting on the new partnership, founder and managing director of Wild PR, Katrina Cliffe, said: “We’re thrilled to welcome Stravaig to our roster of clients at a prospering time for the whisky industry as demand for Scotch continues to rise.

“Working with newly-founded businesses is always exciting for the team, not only because of the activity we undergo, but also because we can act as a guide and support as they begin their journey.”

Co-founder of Stravaig Spirits, Ola Lopatowska, said: “We felt that Wild PR’s values were in line with our own. We work in a very open and honest way, and it was apparent from our first conversation that Wild PR does too. 

“It was important for us to work with a company who understands our capabilities as well as our limitations which I think Wild PR ‘got’ straight away.

“We’re excited to have guidance and support from what’s clearly an experienced and enthusiastic team who will be able to mould and grow our identity as a new brand.”

To find out more about working with Wild PR, please visit: https://wild-pr.co.uk/portfolio/