Huddersfield-based online retailer Buy it Direct has announced the appointment of John Coulter as commercial director. He will oversee the Appliances Direct website.

With an impressive career spanning over 30 years in the electrical industry, Mr Coulter brings a wealth of experience as both a retailer and a supplier.

Mr Coulter’s extensive background includes a 12-year tenure as sales director at Hotpoint/Indesit, where he successfully managed all national accounts.

Following this, he spent four years at, serving as group trading director, before becoming the managing director of UK retail. His proven track record in these roles solidifies his reputation as a strategic leader with a deep understanding of the dynamics of the retail landscape.

Mr Coulter said: “I am delighted to be joining Buy it Direct and taking on the role of commercial director for the Appliances Direct website.

“I plan to make us even more customer-focused, looking at the customer journey and re-engaging with suppliers to help them communicate their products in new and innovative ways that customers will find easy to understand and shop.”

Nathan Paul, e-commerce director at Buy it Direct, said: “We are thrilled to welcome John. His extensive experience and successful track record in the industry makes him an invaluable addition to our team.

“We are confident that, under his guidance, we will continue to enhance our customer focus and provide innovative solutions for our customers.”