Huddersfield-based content creation agency Pikcells has added five new members to its Interactive team, following a 25% increase in demand for online product configurators and bespoke 3D software over the last 12 months.

The new appointments take the company’s workforce to 27, of which 10 focus solely on Interactive projects, complementing other teams focusing on CG imaging and interior design.

Pikcells co-founder Richard Benson said: “We have experienced exceptional growth this year with a number of new client wins on top of our existing customers returning for repeat business. With more customers shopping online, we believe the demand for Interactive software will only increase further in 2022.

“Through our joint venture in the USA we’ve also been able to market our award-winning Interactives internationally to some big American companies.

“Many now feature our tools prominently on their websites. It’s brilliant to see our Interactives playing an important part in their online sales experiences.”