Faith PR, the Brighouse-based agency established in 2007, has rebranded to Faith Brand Communications to better reflect its current service offering, crafted to get businesses noticed in the marketplace.

From its heritage in PR, the agency has evolved over the years to offer a range of communications services, from social media campaigns to SEO content and digital marketing, to help businesses build audiences, build brand desire and ultimately drive sustained and successful business growth. 

To support its repositioning, account director Tom Coates will take on the role of head of digital to expand the agency’s SEO offering and support businesses who want to grow their online presence and increase their digital footprint. 

With 12 years of experience in the field of SEO and digital PR, Tom is well-equipped to provide effective SEO techniques and strategies that will help businesses improve their search engine rankings, drive more traffic to their website, and ultimately increase their revenue. 

As part of his role, he will implement on-site and off-site link-building strategies and co-ordinate content, design, paid social media and other digital marketing activities.

Speaking about the repositioning, MD Stefanie Hopkins said: “Our expertise lies in crafting brand messages, influencing opinions and building trust. That includes uncovering the best ways of getting businesses noticed.  

“The media landscape has evolved hugely over the past few years and new forms of content and social media communities are being used to amplify editorial and reach new audiences. 

“We can help brands navigate this ever-changing and evermore crowded landscape of media and social channels, complicated content formats and customer touchpoints, to become publishers and create their own content, media and communities. 

“For us that means a sharp focus on creating content to work across earned, owned and social media with a new name, which we feel better conveys this to clients while keeping the core values and purpose of PR at the heart of what we do.”

Tom added: “One of the fantastic features of Faith is the incredibly broad skillset in our team that belies its overall size. And, with the support of Stefanie, we enthusiastically pursue new marketing streams and strategies to help get our clients noticed, while building a stronger offering for prospective new clients. 

“Additionally, the Covid pandemic has had a profound effect on how businesses market themselves, and many of the changes endure today. For many, this includes a closer focus on digital marketing, so I’m delighted to be able to lead Faith in strengthening its digital offering. 

“With the support of an incredibly talented and ambitious team, I’m excited to develop our digital offering to existing clients, while also engaging with other businesses, both based locally here in Yorkshire and beyond.”